Charlie Piper
ATA Fund I
ATA Involvement:

HarvestMark is the fresh food traceability and insights platform from YottaMark, Inc.

HarvestMark provides transparency and connection from the first to the last mile of the supply chain, enabling food producers and retailers to meet food safety requirements, build shopper loyalty, and optimize freshness and quality. Over 400 leading brands and retailers have adopted the HarvestMark platform, including The Kroger Company, Driscoll’s Berries and Coleman Natural.

First Mile: Our traceability solutions are used daily on thousands of farms and ranches throughout North and South America, making us the largest and most trusted provider of food traceability.

Last Mile: Hundreds of food brands leverage our online and mobile platform to power their shopper engagement and loyalty programs. Every day shoppers use the platform to give feedback and discover more information about their food—such as where and how it’s grown and if its subject to recall. The HarvestMark Food Traceability App has been featured by The New York Times, The San Francisco Chronicle, NPR, the BBC, The Washington Post, Sunset Magazine, and Martha Stewart’s Whole Living.